Rita Colorito

Rita Colorito

Rita Colorito

Categories

Journalist Content Marketing Writer

Professional Membership

Additional Info

Specialty Subjects : Behavioral and mental health; business of healthcare; cardiovascular disease and heart health; cancer care and oncology; elder care and caregiving; MedTech and innovations; pharmaceuticals and medication adherence; physician leadership and wellness; preventive care; sleep medicine; and women's health. And... commercial construction, including industry trends, leadership and project profiles and occupational safety.

Enter your professional bio here : An award-winning freelance health and wellness journalist, I thrive on turning science-backed information and medical jargon into compelling narratives, engaging service journalism, and original SEO-optimized content. Whenever possible, I tackle medical misinformation. I strive to create content that is accessible, empathetic, and trustworthy. I write blogs, feature articles, and medical reference patient-education content for publications and digital media outlets. I also create content marketing writing for health and lifestyle brands, associations, foundations, hospitals, healthcare systems, and healthcare plans. I collaborate with internal and external stakeholders, subject matter experts, and C-suite executives to produce bylined and ghosted copywriting, web content, and thought leadership. I also work through several content agencies, including Contently, Skyword, Manifest Media, and Linkwell Health. I'm a big-picture thinker who minds the details. Before becoming a fulltime freelance writer, I served as editor of several association magazines and newsletters. I understand how design and story packaging impact the user experience. I enjoy working as part of a team to help clients identify editorial gaps and achieve their communications objectives. I also make sure the service journalism and content I create adhere's to a client's editorial style, voice, and values. Through membership in both ASJA and the Association of Health Care Journalists, I stay up to date on reporting best practices, including evolving language on diversity, equity, and inclusion.

Writing Credits : Cardinal Health Essential Insights, Chicago Caregiving, Chicago Health, Chicago Parent, Costco Connections, Cleveland Clinic Catalyst, Everyday Health, HealthCentral, HemAware/National Bleeding Disorders Foundation, IWMFWire, Lupus Living, Next Avenue, MedShadow.org, Prevention.com, Silver Sneakers, Targeted Oncology, WebMD, WSMA Reports/Washington State Medical Association, WW.com (Weight Watchers); Building Baltimore Magazine/Associated Builders and Contractors of Greater Baltimore. List of health care clients for ghosted content available upon request.

Awards and Recognition : 2020 EXCEL Award, Silver (Feature Article, 10,000 or fewer) for Health at Risk, WSMA Reports. Cover story on the health effects of climate change in Washington state and how physicians can respond on behalf of patient and public health.

Skills (Select all that apply) : Blog posts, Conference coverage, Content marketing, Editing, Feature writing, Ghostwriting, Op-Ed, Profiles, Q&A, Scriptwriting, SEO, Social media, Web copy, Conference/meeting coverage, News, Publication management, Speechwriting, News releases, Ideation, Articles, Donor communications, Essays, Advertorials, Copywriting, Infographics

List any memberships you have with other organizations : Association of Health Care Journalists

Membership Type

Professional Membership

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