Author Journalist Content Marketing Writer
Specialty Subjects : e-commerce, SaaS, healthcare technology, auto insurance, law, real estate, mortgage lending, human resources, Buddhism, American history, European history, classical music
Book Credits : Life Between the Tigers: Zen Wisdom in Everyday English (co-editor)
Enter your professional bio here : Peter Gerardo is a ghostwriter and marketing content writer with 41 years of experience. In 1982, before graduating from NYU with a BA in Journalism, he began his career as an editorial assistant at The New York Times, where he contributed articles to the Metropolitan, Real Estate and Business sections. After leaving the Times in 1986, he worked as a copy editor for Travel Agent Magazine and Sylvia Porter's Personal Finance. In 1989, Pete joined Michael Klepper Associates as Editorial Director, writing press kits, advertising copy and magazine articles for clients such as Boys Town USA, Biomagnetic Technologies and Monsanto. His articles (ghostwritten and under his own byline) were published in Crain's New York Business, The Journal of Commerce, The State Bar News and numerous trade magazines. In 1991, Pete co-founded the marketing communications firm Berkeley Communications, where he developed marketing materials and public relations campaigns for clients that included The New York State Bar Association, Long Island University and International Business Development, Inc. After selling the company in 1993, he became a full-time freelance writer d/b/a Prospect Enterprises LLC. Since then, Pete has ghostwritten more than 40 books and e-books, including: I Quit But I Forgot to Tell You, The Kabachnick Group Inc, 2006; Loyal Hearts: Histories of American Civil War Canines, Schroeder Publications, 2009; Press the ''Fix Me'' Button, Balboa Press, 2011; The Art of Selling to the Affluent, Wiley, 2014; The Value Killers, Palgrave MacMillan, 2019; Alien Thinking, Hachette Book Group, Inc., 2021, and Digital Customer Success, Wiley, 2024. His ghostwritten articles have appeared in MIT Sloan Management Review, TechCrunch, and Forbes. An amateur pianist and composer, Pete currently lives in Maryland with his wife Linda and their four cats: Kirby, Bibi, Mitzi and Pepper.
Writing Credits : The New York Times, Travel Agent Magazine, Sylvia Porter's Personal Finance, The Mortgage Reports, My Mortgage Insider, SHPE Magazine, The State Bar News
Skills (Select all that apply) : Blog posts, Books, Case studies, Content marketing, E-books, Editing, Feature writing, Ghostwriting, News releases, Op-Ed, White papers
List any memberships you have with other organizations : Gotham Ghostwriters
Professional Membership